Heatmaps

See how visitors interact with your website pages. Website heatmaps reveal exactly where users are clicking or tapping and how far they scroll down. The brighter and redder the heatmap areas, the more clicks/interactions occurred in those spots. Cooler blue zones indicate lower activity.

We provide heatmap analytics using Microsoft Clarity, a free and open source user mapping platform. Clarity records user behavior across websites, mobile apps, and other digital experiences.

Heatmaps provide a valuable supplement to traditional web metrics. With a visual insight into user behavior, heatmaps allow you to:

• Identify confusing or missed calls-to-action.
• Optimise content layout and information structure.
• Remove distractions and friction in user flows.
• Validate assumptions about how people use your website or app.
• Discover unexpected user patterns and edge cases to resolve.

Even without clear-cut conversions, dashboards reveal the immense value of your website and digital presence. They provide deep insights into your audience - who they are, the devices they use, their geographic locations, and more.

Understanding your users' interests, search intent, and needs allows you to enhance user experience through targeted content and seamless customer journeys.

Unlock deeper understanding of how customers actually engage with your content and interfaces.

Get in touch to request a free initial consultation with us.